Trade-dress model



A. HJLEVY.

TRADE DRESS MODEL- APPLICATION FILED MAR. 15, 1922.

IAWAOQ, Patented Oct-17,1922.

Patented @ct, 1?, 192.2,

- iterates TRADE-DRESS MODEL.

Application filed. March 15, 1922.

T0 aZZ whom it may concern:

Be it known that I, ABRAHAM HoY'r LEVY, a citizen of the United Statesof America, residing at the borough of Manhattan, in

the city, county, and State of New York,

have invented certain new and useful Improvements in Trade-Dress Models,of which the following is a specification, reference being had to theaccompanying drawings.

This invention relates to improvements in means for exhibiting a packagein a tradedress that is submitted for approval. Heretofore manufacturersof containers (e. g., those commonly known as collapsible tubes), inseeking orders from prospective customers, have submitted to the lattera sketch, showing the design or getup of the trade-dress (e. g.,decorative, pictorial or artistic matter, the directions for use of thecommodity, the advertising or laudatory statements commonly found on acontainer and descriptive of its contents). This sketch has been in thenature of a color drawing, in which there has been depicted thecontainer (e. g., a collapsible tube) bearing the trade-dress to whichallusion has been hereinbefore made. According to this invention, aplain tube (or other container) is wrapped or jacketed with paper havingthe color that is intended shall be given to that part of the tube whichis to serve as a background for the trade-dress; and, on this jacket orpaper-wrapping, there is sketched and laid out the trade-dress that itis proposed that the container shall bear; the paazkage is then closed.The prospective customer, when presented with a model got ten up as justdescribed, is enabled to see at a glance almost exactly how the finishedcontainer will look and to gain an accurate impression that it isimpracticable to convey by means of a drawing showing a picture of thetube in its proposed trade-dress.

In the drawings illustrating the principle of this invention, and thebest mode now known to me of applying that principle, Fig. 1 is a frontelevation of the trade-dress wrapper or jacket for the container (e. g.,a collapsible tube), which is omitted, the jacket being broken away forclearness of illustration; Fig. 2 is an elevation of the Serial No.543,985.

trade-dress jacket, looking in the direction of the arrow A, in Fig. 1;and Fig. 3 is a front elevation of the trade-dress model as sembled.

In making up the trade-dress model B, a plain, empty collapsible tube ais wrapped with a sheet 6 of paper or light flexible material, having acolor the same as the color that it 1s proposed to give to that part ofthe finished container which is to form the background on which are toappear the decorative, pictorial or artistic matter, the label-:teatures or description of the contents of the package, the directionsfor the use of such contents and other features going to make up thetrade-dress of the package. Upon this sheet 6, the artist sketches ordraws the ornamental matter and lettering shown conventionally at c torepresent the trade-dress of the package. The trade-dress model B isfinished by closing the empty tube a at the bottom by means of the clipor fastener cl.

The trade-dress model B is now ready for submission to the prospectivecustomer, who can gather therefrom an accurate impression or idea of theattractiveness of the finished containers dressed in accordance with themodel B.

I claim:

1. A trade-dress model for illustrating the finished commercialcontainer, including the container provided with a jacket mountedthereon and bearing the artists original drawings comprising theproposed tradedress of the finished conu'nercial container.

2. A trade-dress model for ill ustrating the finished coi'nmercialcontainer, including the container upon which there is mounted a jacketwhich the artist embellishes by drawing thereon the trade-dress proposedfor the container.

Signed at the borough of Brooklyn, in the city of New York, county ofKings and State of New York, this 14th day of March, 1922, in thepresence of the two undersigned witnesses.

A. HOYT LEVY.

)Vitnesses:

A, GOLDMAN, PETER J. KIERNAN.

